Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Digital Infrared Photography Pictures Made Easy

Digital infrared photography is a fairly basic photographic technique that yields amazing images. There is a spectrum of light that can not be seen with the human eye, but it can be seen and captured through the lens of your digital camera.

Images captured with this technique have a surreal dreamy look. A picture of a green leafy tree against a bright blue sky taken with digital infrared photography becomes a picture of a brilliant white tree against a dark foreboding backdrop of sky.

This happens because visible light is ignored and only infrared light (light from the spectrum we can not see with the naked eye) is captured. The resulting compositions are stunning. However, the technique is not difficult.

Digital Infrared Photography Equipment

Infrared pictures can be really unique. Here is a resource to learn more about the technique and see samples of what can be done with inferred photography.
A digital photography course is a great way to learn this technique. There are even free digital photo classes offered online [http://www.mydigitalphotoclasses.com/digital-photo-classes.html].

Modern digital cameras differ in their ability to capture infrared light. To test your camera's infrared capabilities, point your television remote control at your digital cameras lens from 6 inches away and press a button on the remote. If you see a light in your camera's LCD coming from your remote, you're in luck. Your camera is capable of digital infrared photography. If you saw no light being emitted from the remote, your camera probably has an internal infrared filter installed by the manufacturer to preserve the camera's ability to focus on images in the normal light spectrum.

Now that you've tested your camera, you need only two additional pieces of equipment: a filter and a tripod. The purpose of the filter is to "filter" out visible light and only let infrared light through. Filters are fairly inexpensive (approximately $ 20). The Hoya R72 filter is one of the more popular filters and can be obtained from your local camera store. If your camera has a thread adapter (most digital cameras do not), you'll also need to purchase an adapter. If your camera does not have a thread adapter, you'll have to get creative to attach the filter. With gelatin filters, it's as simple as cutting the filter to size and taping it to your lens. Your local photography store should be able to help here, too. While you're at the camera store, pickup a tripod also. These are needed due to the increased aperture and reduced shutter speed required for infrared photography.

Shooting Techniques

Once you've got your camera outfitted with an infrared filter, you're ready to go out and shoot. Landscapes with green leafy foliage and a bright sky make the best subjects when starting out. Portraits of people in sunlight also make interesting compositions. Every camera is different so you'll want to experiment with various settings and their effect. Some cameras are capable of taking good digital infrared photography in "automatic" mode, so try that first. However, if "automatic" mode does not yield good results, the following is a list of manual settings to use as a starting point:

  • Flash Off
  • Black & White Mode On
  • Film Speed: ISO 400 (or the highest available)
  • Shutter Speed: 1/15 of a second (slower is better)

Digital infrared photography opens up a whole new world to photographers. With just a few relatively cheap pieces of equipment, you can create stunning compositions from the world of the invisible light spectrum. This article just scratches the surface of what you can do with digital infrared photography . There is so much more that can be done within this area of ​​photography and there is a whole array of other basic photography techniques that yield amazing results. The best way to learn how to take full advantage of your digital camera or expand your photographic skills is by taking a digital photo class. They are a lot of fun and with just a little instruction you can learn how to take amazing pictures.

Saving Money On Gasoline For Your Automobile

The gas that we fill our tanks with every week adds up to be quite an expensive bill over the months and years. Thirty dollars a week in gas adds up to over $1500 a year.

That’s $1500 additional dollars needed just top drive something you already own (or making payments on).

Small changes in your driving habits can save you hundreds every year. It’s really not as difficult to increase your fuel mileage as you might think.

WANT TO KNOW HOW MUCH YOU’RE SAVING?

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Keep track of your mileage for one week (7 days) BEFORE you start implementing these gas saving tips. The following week, start practicing these tips and keep track of the mileage for another seven days.

Nothing elaborate. Use the re-setable odometer found in most vehicles or simply use a post-it note in your car. You might find yourself saving $5-$10 a week which works out to $260-$520 annually!

TEN GAS SAVING TIPS

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Here are ten short gas saving tips that you can start using today. Most of these tips can be immediately put into use and cost absolutely nothing! What can be better than saving money for FREE?

- Check Tires Regularly

Keep tires properly inflated to avoid premature wear and mileage loss. Under inflated tires can waste 5%-10% more fuel than needed.

- Maintain Car Momentum

If possible, scan the road ahead to anticipate when slowing will occur. Maintaining even a ‘crawl’ will save you gallons as opposed to constantly stopping and going.

- Stop ‘n Go Traffic

Using the car air conditioning unit during heavy traffic can really ‘burn’ up gas quickly. If it’s bearable, try to keep the windows or sunroof open for fresh air.

- Remove Unnecessary Weight

If possible, remove car racks and any items of considerable weight. You’d be surprised at what an extra 50-100lbs can do to your gasoline consumption rate.

- Keep Filters/Converters Clean

This can save you and your engine a lot of extra work. Most filters cost between $3-$15 and can be replaced without much work – especially the air filter.

- Higher Octane Gas

Do not benefit most cars. Only use the higher octane if your engine is starting to ‘ping’ (engine knock)

- Cruise Control

Maintain an exact speed allowing for better fuel consumption. Effective on open highways.

- On Highways

If possible, try to keep windows and sunroofs closed especially at high speeds. Use the built in ventilation system for fresh air for optimum aerodynamics.

- PickUp Owners

Consider a ‘soft-net’ type gate replacement to eliminate the “drag chute” effect. Extremely effective on freeways/highways.

- Purchase Gas On Indian Reservations

NO taxes on gas on the reserves. It might pay to fill up the next time you are near an Indian Reservation.

CONCLUSION

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Simple yet extremely effective, these tips can help you start saving money immediately off your gas bill.

Regardless of which gas saving tips you are able to use from this article, keep in mind that SAFETY is the most important concern on the road. NEVER jeopardize the safety of you or the other drivers around you at any time. . . period.

Three Benefits of Private High Schools

Are you a parent who children are getting ready for a new school year? Are you troubled by the prospect of sending them to a public institution? If so, then it might be beneficial for you to consider sending them to one of the private high schools in your area. There are several benefits to this type of education. First, these institutions are generally better funded than their public counterparts, they employ high quality teachers, and they are free from any outside political influence. For all of these reasons, they make an excellent option for your children's education.

When it comes to funding, private high schools generally do much better than public institutions. While they may be more expensive, this is more than made up for the quality of their facilities and the resources that they make available for students. The educational opportunities that they offer are greatly enhanced due to the availability of quality textbooks, scientific equipment, and classroom technology. So, if you are looking to equip your children with as many resources as possible, these institutions hold a definite advantage.

You will also be very pleased with the quality teachers that private high schools employ. In general, these institutions offer higher wages for their teachers, and, as a result, they are able to attract more candidates for their positions. This results in the acquisition of extremely well qualified instructors who are able to offer some of the very best educational opportunities to your children.

Finally, private high schools are also free of some of the outside political influences that public institutions have. Since public institutions operate on government money, they are accountable to the local politicians. In recent years, the political environment has changed dramatically, and this has been resolved in a decrease in funding to educational programs. As a result, the expectations for public institutions have changed dramatically, and much of the public curriculum is focused on answering the political demands that are being made. This leads to educational institutions that are focused on meeting certain quantifiable outcomes rather than offering a quality education. This problem can be avoided by choosing a non-public institution.

Overall, private high schools offer several advantages over their public counterparts. So, it is important that you take these into consideration when deciding where to send your children as they may offer a much better option for your student's education. You will surely be grateful for the opportunities that they afford.